Our client, a well known FMCG company is currently recruiting for a Senior Brand Manager . This position will be based in Jeddah Saudi Arabia. You will be directly reporting to the Consumer Marketing Manager KSA
Job Purpose:
• Develop strategies
• Execute, monitor and Evaluate
• To grow market share
Principal Responsibilities:
Market intelligence:
Consumer knowledge:
• Assess information gaps and propose/validate research plan
• Planning, implementation and validating consumer research briefings to insure relevance vs. local consumers
• Assist to consumer researches when feasible (qualitative) & comment results
Market knowledge
• Follow & comment market & competition data reports
• Do necessary ad hoc analysis to get a better understanding of local data
• CORA knowledge: do and update an evaluation of legal environment vs. A&P
• Monitoring and analysing market trends
• Studying competitors' products and services
Brand knowledge & strategy:
Brand knowledge:
• Company’s brands strategy through consumer funnel.
• Brand Guidelines
• Trademarks
Portfolio & innovation strategies
• Pricing strategy
• Operational Plan preparation: Responsibility of Brand & consumer related parts
• Distribution including channel strategy
Strategic Planning:
In cooperation with market manager, GCC consumer marketing manager and in line with brand global strategy prepare the mid and long term brand development strategy
تفاصيل الوظيفة
| 2014-04-28 | تاريخ الإعلان عنها: |
| جدة, المملكة العربية السعودية | منطقة الوظيفة: |
| التسويق | الدور الوظيفي: |
| شركة توزيع سلع إستهلاكية; تسويق | قطاع الشركة: |
المرشح المفضل
| إدارة | المستوى المهني: |
تقدم الآن - وظائف في السعودية - وظائف في جدة, المملكة العربية السعودية - وظائف في الرياض, المملكة العربية السعودية - وظائف التسويق في السعودية - بحث عن جميع الوظائف
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